Unless you’ve been living under a rock for the last couple of years, you’re likely to try and give your day a boost with its millions of tunes, playlists, artists, and podcasts. So, chances are, you’ve come across Spotify as one of the biggest streaming platforms.
Spotify has completely changed the music industry and if you don’t take our word for it, just ask their more than 157 million users across 65 countries, and it’s now a publicly traded company as it looks to compete head-to-head with iTunes, Pandora, and Amazon Music. But, where did Spotify come from? It pretty much surged out of the blue to take the world for assault, and today, we’re going to let you know everything there is to know about this revolutionary music streaming platform.
Spotify’s First Steps
Spotify was founded in Sweden by Daniel Ek, a guy that wanted to find a way to combine both of its passions: music and informatics. After founding his own company at the tender age of 14, he pursued a career in google when he was 16 years old, but the lack of a major’s degree pretty much shut the door on him. Seven years after founding Advertigo, an online marketing company, he sold it to Tradedoubler and used the cash to finance his biggest dream, joining forces with Martin Lorentzon to finally develop Spotify. But, why Spotify? This name was actually an accident, as one of them couldn’t quite understand what the other was saying during a conversation. The word came up, they looked it up, and, considering no one had ever used it for a company, the name was born.
Spotify Takes Europe
Right after developing a desktop version of Spotify in 2006, Ek and Lorentzon started offering its concept to several record companies in an effort to get licensing for all of the music that was bound to be streamed in the platform.Fast forward a couple of years of boring meetings with lawyers and a huge investment, and Spotify was finally launched to the public in late 2008, but it was only available for users in Sweden, Finland, Norway, France, Spain, and the UK. Users were invited to the platform and were all set to start streaming and listening to their favorite artists without having to actually download the songs. If you didn’t have an invitation, you’d have to pay for a premium subscription.
Smartphones: Spotify Enters The U.S
A couple of years later, the developers finally came up with Spotify mobile for Android and iPhone users, but it wasn’t until 2011 when they were actually able to take a huge step forward and make it to the United States, where they were determined to take down iTunes as the nation’s top dog.
The rest, as you may know by now, it’s history, as Spotify just keeps on innovating and adding features for all of its users around the world. Now, you can enjoy your favorite tunes at a fair price and don’t even need an internet connection to listen to ad-free content from millions of artists and content creators.